Brandsynario
March 17, 2021
Hub Rally ’21, A Huge Landmark For MotorSports In Pakistan
Hub Rally '21
Hub Rally is a motorsport event, one amongst very few, that gives Pakistanis an opportunity to not only get introduced to motor sports but also get inspired.
And when one is an enthusiast, they get up early morning to reach the location only an hour away from Karachi where the event starts at 8:00am.
Chief Executive Toyota Highways, Shujaat Hussain, and the renowned rally racer, Ronnie Patel, inaugurated the event with a ribbon-cutting ceremony following the national anthem.
Female Rally Racers
Motor sports stakeholders
Talking to the winner of the women’s category, Brandsynario asked Tushna what future does she see for motor racing in Pakistan. Tushna responded that it is an event where, to race a car, you need to build your car up in, let’s say 50 lacs. But then, after you are done with the race, you have to dispose that and start anew, spending yet another 21 lac or so on building another vehicle. “So it is that sport which is just not possible without sponsors,” says Tushna Patel.
She adds that if more and more sponsors link hands with the organizers, in 5 years, events like Hub Rally will be as grand as PSL. But to make this 2021 Rally possible, she says she would thank not only the Government of Balochistan but also the current sponsors.
Amongst numerous, the biggest sponsor for the rally this year was Pakistan’s largest tracking company, Falcon-i. With Falcon-i sponsoring, the race track, this year, expanded to 50 kilometres going all the way to the Gadani coastline.
